Managed CTV Hispanic Reach Incremental household reach inside Samsung DSP
A premium, fully managed CTV layer designed to extend reach among U.S. Hispanic households—without open exchange overlap.
OUR SOLUTION
A Direct, Managed CTV Solution Inside Samsung
A directly managed CTV product within the Samsung ecosystem that complements existing CTV plans and unlocks incremental reach in Hispanic households.
WHY IT’S DIFFERENT
Built to Solve What Open Exchange Can’t
No reliance on open exchange
Lower overlap vs traditional programmatic CTV
Lower overlap vs traditional programmatic CTV
Full control of quality and household — level frequency
Designed as a premium upper — funnel layer
THE PROBLEM
The Challenge with Hispanic CTV Today
CTV campaigns targeting Hispanic audiences increasingly depend on open exchange inventory, resulting in overlap, wasted impressions, and limited ability to control frequency at the household level.
WHAT’S INCLUDED
What You Get
CTV inventory within the Samsung ecosystem
Household — based targeting signals
100% managed execution (no operational friction)
Closed, brand — safe environment
BUYING & MEASUREMENT
How It’s Bought
Direct IO — Fixed CPM — Defined flight
BUYING & MEASUREMENT
Primary KPIs
Incremental Reach — Completion Rate
USE CASE
When to Use This Product
Extend the reach of existing DV360 or open CTV campaigns into U.S. Hispanic households that are currently under — covered.
Next Step
Start with a Controlled Test
