Managed CTV for U.S. Hispanic Reach

Managed access to premium Connected TV inventory across Samsung Smart TV environments, enabling brands to reach U.S. Hispanic households with transparent campaigns and incremental reach beyond traditional television.

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The Shift to Connected TV

Streaming consumption is rapidly reshaping how Hispanic audiences access premium video content. Across households in the United States, viewers are moving from traditional broadcast and cable to streaming platforms available through Connected TV devices.

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CTV Growth

Connected TV adoption among Hispanic households continues to accelerate as streaming platforms become the primary destination for entertainment and live sports.

Streaming Behavior

Audiences increasingly watch premium entertainment, news and sports through Smart TVs and streaming apps instead of traditional linear TV.

Fragmented Media Landscape

With dozens of streaming platforms and supply paths, brands require controlled access to premium inventory to maintain quality and transparency.

The Challenge With Open CTV

Buying Connected TV inventory through open marketplaces can introduce inefficiencies that reduce campaign effectiveness and limit true incremental reach.

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Open Exchange Overlap

Inventory can appear across multiple exchanges and resellers, creating duplication that reduces unique reach.

Limited Supply Transparency

Advertisers may not always have full visibility into the original source of impressions or the content environment.

Inconsistent Content Quality

Not all Connected TV inventory guarantees placement within premium streaming content.

Managed CTV Through Samsung Ads

Multicultural Web Media provides managed access to premium Connected TV inventory through Samsung Smart TV environments. This activation model allows agencies and brands to deploy campaigns in a controlled ecosystem designed to deliver incremental Hispanic reach.

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Direct Samsung Environment

Access to inventory within Samsung Smart TV environments.

Managed Campaign Execution

Full campaign management and AdOps execution by Multicultural Web Media.

Premium Video Placements

High-impact in-stream video placements within streaming content.

Transparent Supply Path

Campaigns run within a controlled supply environment without resold inventory.

CTV Scale Across Samsung Smart TVs

Samsung Connected TV environments provide significant reach across Smart TV households in the United States, enabling advertisers to access streaming audiences at scale.

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60M+ Connected TV Households

Access to Samsung Smart TV households across the United States.

Premium Streaming Inventory

Advertising opportunities within high-quality entertainment, sports and streaming applications.

Streaming-First Audiences

Reach cord-cutters and viewers who primarily consume content through Connected TV platforms.

Why Samsung Connected TV Matters

Connected TV advertising delivers brand messages within premium viewing environments that combine large screens, high attention and measurable engagement.

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High-Impact Video

Large-screen viewing environments that drive higher attention compared to smaller devices.

Household-Level Signals

Device-level data signals help enable audience targeting and campaign optimization.

Cross-Screen Measurement

Understand how Connected TV exposure contributes to broader media performance.

Brand-Safe Environments

Premium streaming environments that support brand-safe campaign placements.

Ideal Campaign Use Cases

Connected TV campaigns can complement broader media strategies by expanding reach across streaming audiences.

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Brand Awareness Campaigns

Premium video environments optimized for high-impact reach.

Sports and Cultural Moments

Engage audiences during major cultural and sporting events.

Incremental Reach Strategies

Extend the reach of traditional television campaigns with additional streaming households.

Seasonal Media Activations

Support brand campaigns during key cultural and seasonal media moments.

How Campaigns Are Activated

Campaigns follow a structured activation model designed to support testing, measurement and scalable deployment.

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Define Campaign Objectives

Align Connected TV activation with the broader media strategy.

Launch Test Campaign

Deploy a controlled pilot campaign to validate performance.

Measure Performance

Evaluate completion rate, reach, engagement and other campaign metrics.

Scale Investment

Expand campaign investment based on performance insights.

CTV for Major Sports Moments

Connected TV environments provide premium opportunities for advertisers looking to activate campaigns around global sporting events and high-engagement viewing moments.

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Sports Audience Engagement

Streaming consumption increases significantly during major tournaments and sporting events.

Premium Video Inventory

Access high-attention video environments aligned with sports content.

Event-Driven Activation

Campaign packages can be aligned with major global sporting moments and cultural events.

Launch Your Managed CTV Campaign

Discover how managed Connected TV campaigns across Samsung Smart TV environments can help expand reach among U.S. Hispanic households.

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