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MULTICULTURAL
WEB MEDIA®

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Multicultural Web Media®

All rights reserved — 2026.

U.S. Hispanic World Cup 2026 Reach & Engagement Package

An event-driven media package designed to connect brands with U.S. Hispanic audiences during the 2026 World Cup through premium CTV and digital video environments.

The World Cup Is More Than a Tournament

The FIFA World Cup is one of the most powerful cultural moments in global sports, generating massive attention across television, streaming and digital media.

— In the United States, Hispanic audiences represent one of the most passionate and engaged fan bases of the tournament.

Massive Global Audience

The tournament attracts hundreds of millions of viewers worldwide.

Hispanic Fan Engagement

Hispanic audiences consistently over-index in soccer fandom and media consumption.

Demand for Measurable Results

Brands increasingly expect campaigns to deliver clear performance metrics.

Multi-Platform Viewing

Fans engage across TV, streaming, social media and digital platforms.

Why the 2026 World Cup Matters

The 2026 tournament will take place across the United States, Mexico and Canada, creating unprecedented opportunities for brands to connect with soccer fans across North America.

— Hispanic audiences are expected to drive a significant portion of engagement and viewership during the tournament.

Historic Tournament Scale

The 2026 edition will feature 48 teams and over 100 matches.

Rising Soccer Interest

Interest in the tournament continues growing among multicultural audiences.

High MultiCultural Relevance

Soccer remains deeply connected to Latino identity and community culture.

World Cup Reach & Engagement Package

Multicultural Web Media provides a curated media package combining premium Connected TV and digital video environments designed to reach U.S. Hispanic audiences during the World Cup.

Premium CTV Placements

High-impact video placements across streaming environments.

Digital Video Reach

Scalable video distribution across multicultural publishers.

Cultural Content Environments

Sports, entertainment and lifestyle platforms aligned with Hispanic audiences.

Managed Campaign Execution

Campaign setup, optimization and reporting managed by our AdOps team.

Reach Fans Across Screens

World Cup audiences engage across multiple devices and platforms throughout the tournament.

Connected TV Reach

Premium viewing environments during live sports and highlights.

Digital Video Distribution

Video placements across sports and entertainment content.

Mobile Engagement

Fans follow matches, highlights and commentary across mobile platforms.

Campaign Goals for World Cup Activation

Brand Awareness

Reach large audiences during peak sports moments.

Cultural Relevance

Align brand messaging with one of the most important cultural events in global sports.

Audience Engagement

Connect with passionate soccer fans across digital platforms.

Event-Driven Campaigns

Activate media strategies around major tournament moments.

Available Advertising Formats

Connected TV Video

High-impact large-screen video placements.

Digital In-Stream Video

Pre-roll and mid-roll video within sports content.

High-Impact Display

Premium placements within editorial environments.

Sponsored Content Integrations

Brand presence within culturally relevant content.

How Campaigns Are Activated

Define Campaign Goals

Align the activation with broader media strategy.

Launch Event-Driven Campaign

Deploy media placements during key tournament moments.

Track Engagement Metrics

Monitor reach, video completion and audience engagement.

Optimize Performance

Adjust delivery throughout the tournament.

Activate Your World Cup Campaign