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MULTICULTURAL
WEB MEDIA®

U.S. Hispanic Upper Funnel Video Package

A curated upper-funnel video package designed to deliver efficient reach among U.S. Hispanic audiences, combining premium formats with transparent, controlled supply.

CONTEXT

Why U.S. Hispanic Matters in Awareness Campaigns

U.S. Hispanic audiences remain a core driver of awareness strategies, with increasing pressure on efficiency, transparency, and supply-side control.

The Product

A Curated Upper Funnel Video Package

An upper-funnel video package built to deliver efficient reach across U.S. Hispanic audiences by combining premium video formats with carefully curated supply.

FORMATS INCLUDED

Premium Video Formats

CTV

Mobile Video

High-impact Display

Curated PMP

SUPPLY QUALITY

Curated, Transparent, and Brand-Safe

Mid-size U.S. Hispanic publishers

Clean ads.txt

No MFA inventory

Ongoing quality control

WHY IT WORKS

Efficiency Without Compromising Quality

More efficient CPMs than inflated premium inventory

Lower overlap across formats

Improved viewability

Greater frequency control

KPIs

Measurement

Reach · Frequency · Completion Rate Brand Lift (when applicable)

Commercial Model

Easy to Activate and Scale

Complements existing CTV and video campaigns to ensure efficient reach and engagement with U.S. Hispanic households during the World Cup.

USE CASE

When to Use This Package

Upper-funnel campaigns, brand launches, and awareness flights with a focus on U.S. Hispanic audiences.

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