US Hispanic World Cup – 2026 Reach & Engagement Package
Capture incremental US Hispanic audiences during the biggest event of the year with curated, managed CTV and video.
THE PROBLEM
Fragmented Reach During Peak Hispanic Engagement
During the World Cup, U.S. Hispanic audiences are highly concentrated and engaged. However, traditional campaigns fail to capture incremental reach and maximum engagement due to fragmented inventory and overlap in open exchange.
OUR SOLUTION
An Event-Driven Video & CTV Package for World Cup 2026
A purpose-built package designed to reach U.S. Hispanic audiences during World Cup 2026 using premium CTV and upper-funnel video formats, maximizing reach while maintaining frequency and quality control.
WHAT’S INCLUDED
A Full-Funnel, Premium Setup
Managed CTV within the Samsung ecosystem
Curated PMP & upper-funnel video (pre-roll, mobile, rich media display)
Optional performance layer for contextual and geographic optimization
Frequency control and premium reporting
WHY IT’S DIFFERENT
Built Specifically for a Tentpole Event
Incremental reach across U.S. Hispanic households during matches and key moments
Curated, premium inventory with guaranteed reach and lower overlap than open exchange
Controlled test with the ability to scale based on performance
Ideal for awareness and engagement during the most relevant event of the year
BUYING & FLIGHTING
How It’s Bought
Direct IO
Fixed CPM or programmatic test budget
Flights: 2–4 weeks pre and during World Cup 2026
KPIs
Measurement
Incremental Reach · Frequency Control · Completion Rate · Engagement
USE CASE
When to Use This Package
Complements existing CTV and video campaigns to ensure efficient reach and engagement with U.S. Hispanic households during the World Cup.
Next Step
Start with a Controlled World Cup Test
